We are glad to announce that I fresh 2016 Exhibition in china has ended with effective participation for fruit link as a leading company in exporting fruits and vegetables all over the world and it was a great chance to meet a new customers in china and show them our products and they took a brilliant idea about our products which will help us to increase our business and open new markets in china which considered one of big markets in fruits and vegetables all over the world

It’s not the beginning of our business there but we started to export citrus to China three years ago, as at that time citrus was the only fruit from Egypt allowed into China. In 2013, we shipped 25 containers, while this year our shipments are estimated at 90 containers, more than a threefold increase.

And it was Mostly oranges. We export Navel and Valencia varieties, with Valencia comprising the majority of our exports.

Two years ago, we also started exporting grapefruit to China. However, these export volumes are not comparable with those of oranges. Egyptian grapefruit export season begins in November, the same month when the imported cherry season kicks off in China. Unfortunately for us, most importers are more focused on importing cherries from South America and Oceania than grapefruit from Egypt at that time of the year.

Of course we give importance to grapefruit which is already exists in china markets and it is even steadily increasing. We have studied Chinese consumer preferences in taste, color, and package design in order to become more successful in China. Nowadays, we only export red grapefruit, as red is a preferred color among Chinese consumers. Moreover, we sell our fruit ‘open-top,’ as we observed that presenting the fruit in this manner is more attractive to the customer.

And Inmainland China, demand is rather low. However, our lemons are in high demand in Hong Kong as well as in countries across Southeast Asia, which is where our export volume is quite large. Although lemons are not well marketed in China, we are still planning for some export in the coming season [December 2016 – March 2017]

And as we also planning to export grapes to china markets as the season in Egypt starts [May-September 2017], we plan to ship our first batches of grapes to China

Our business in fruit link has tripled since 2013 and this is because the quality of our fruit is good and the price is affordable. Egyptian citrus can cost the same or sometimes even less than China’s domestic citrus and of course, they are much cheaper than those imported from South Africa, Australia, or South America

Of course it’s not easy to do successes and we faced a lot of challenges in china market

And it was about competition with other Egyptian exporters and product quality requirements. Egyptian companies exporting citrus to China have mushroomed in recent years, which have caused competition in this area to become fiercer. Moreover, product quality standards in China among consumers are very high. We strive to ensure that all our shipments are of the finest quality, as Chinese consumers have demonstrated a profound knowledge of and have a discerning eye for high quality fruit. The market — not only in China, but all around the world — has a general rule: if product quality is poor, the brand will be quickly pushed out of the market.

We already have envision about our future in china market as we plan to continue increasing our exports. Presently, we are working on new export destinations in China, such as Guangzhou, Beijing, and other cities so that we can cover a larger area. In fact, I would say that there are no limits to our goals for the future.